在粮食连年高产丰收的背景下，全国不少地方又出现了农民卖粮难和种粮效益低下问题。结合农业供给侧结构性改革，长江三角洲经济发达地区要大力推进优质稻米产业化，粮食生产要从“高产超高产模式”调整为“优质稳产模式”，提高种粮经济效益，满足城乡居民消费升级后的市场需要。本文分析了浙北地区嘉兴发展优质稻米产业化的优势及存在的薄弱环节，并提出了“龙头企业带动、差异化政策支持、完整产业链”等针对性对策。

In the background of grains yield bumper harvest, it exits many problems in the most areas of China of farmers difficult to sell grain and low planting benefits. It must be adjusted for grain production from “high-yielding and super-high-yielding model” to “good quality and stable yield mode”, by advancing the industrialization of high quality rice, in order to increase the economic benefits and meet the consumption demand of urban and rural residents. The paper analyzed the advantages and disadvantages of developing good rice industrialization, and put forward some countrmeasures.