国内外水稻产业发展的趋势表明,优质化与品牌化是我国水稻产业可持续、高质量发展的有效路径。本文从优质稻品种选育、种植和消费三个方面总结了我国优质稻产业发展的现状,表明了我国水稻产业正在走优质化、品牌化之路。同时,本文重点分析研究了我国优质稻品牌化发展现状、产业模式及面临的挑战,并提出了相关的建议。

The development trend of rice industry at home and abroad showed that, the implementation of quality and branding is an effective way to achieve sustainable and high-quality development of China rice industry. This paper summarized the current situation of high-quality rice industry development in China from three aspects: breeding, planting and consumption of high-quality rice. At the same time, this paper focused on the analysis and research on the development status, industrial model and challenges of high-quality rice branding in China, and put forward the relevant suggestions for the development of high-quality rice branding.