湖北是我国水稻主产区之一，在长期的稻作历史演变中，逐渐形成了以优质长粒籼稻为特征的地域品种特色。本文以建设湖北长粒籼地域品牌为目标，回顾了湖北优质稻产业发展历程，并分析了产业发展存在的问题，阐述了湖北长粒籼稻品种的性状地域特征，提出了打造“湖北长粒籼”省级地域品牌的建议；在分析湖北优质稻品种创新现状和存在问题的基础上，提出了湖北优质长粒籼稻的品种创新思路，以期为湖北优质水稻品种创新和湖北优质稻米产业链建设提供借鉴。

Hubei is one of the main rice producing areas in China. In the long-term historical evolution of rice cultivation, it had gradually formed regional variety characteristics characterized by high-quality long-grain indica rice. With the goal of building a regional brand of Hubei long-grain indica rice, this paper reviewed the development process of Hubei high-quality rice industry, analyzed the problems existing in the industrial development, expounded the regional characteristics of Hubei long-grain indica rice varieties, and put forward some suggestions for building the regional brand of ‘Hubei Long-grain Indica’. Based on the analysis of the present situation and existing problems of Hubei high-quality rice variety innovation, we put forward the variety innovation idea of Hubei long-grain indica rice in order to provide reference for Hubei high-quality rice variety breeding and Hubei high-quality rice industry chain construction.