近年来，浙江作为水稻育种强省育成了一批品质好、食味佳的水稻品种。为进一步促进浙江省优质稻产业化发展，发挥规模经营驱动和产业集群放大效应，增强稳粮保供能力，本文研究了浙江省优质稻品种发展现状，深入分析了优质稻产业在品种、生产、加工和销售等方面存在的问题，最后提出了加快种质资源利用和育种攻关、强化品种管理、培育种业企业以及推进产加销一体化等对策措施。

Zhejiang, as a strong province in rice breeding, had emerged a number of rice varieties with good quality and taste in recent years. In order to further promote the industrialization development of high quality rice in Zhejiang Province, give full play to the driving effect of scale operation and the amplification effect of industrial clusters, and enhance the ability to stabilize grain supply, we explored the current development status of high quality rice varieties in Zhejiang Province, and deeply analyzed the problems existing in varieties, production, processing and sales of high quality rice industry. Finally, we proposed countermeasures such as accelerating the utilization of germplasm resources and breeding research, strengthening variety management, cultivating seed industry enterprises, promoting integration of production, processing and marketing.