Black rice is the ancient and precious rice in China. Yangxian black rice has good color, flavor, taste, nutrition and health care function, and gained “the king of world rice” reputation. Yangxian black rice has a long history of cultivation and application, there are six major advantages: human geography advantage of development of organic black rice; nutrition and health advantages, prominent advantages of the propaganda with space breeding; basic advantage of the development of black rice production; the advantage of better benefits; the advantages of development and utilization. Production and utilization of black rice products would not only improving the nutritional value of black rice, but also exponentially increasing the added value, and gain obvious economic benefits. Therefore, development and utilization of Yangxian black rice has a very broad market prospects.