Jingeng 698, a new conventional japonica rice variety with high yield and good quality, was bred by Tianjin Rice Research Institute. It has the characteristics of ideal plant type, good stable yield, early maturity and excellent comprehensive resistance. The main indicators of grain quality: the whole rice rate is 67.1%, the chalky grain rate is 22%, the chalkiness degree is 4.9%, the amylose content is 16.2%, the gel consistency is 63 mm, and it reaches the third level of the national standard “High Quality Rice”. It was registered by National Crop Variety Approval Committee in 2017, and allowed to plant in south Henan, Shandong, Jiangsu and Anhui Province. The article introduces the parent source and breeding process, characteristics, yield performance and key points of cultivation techniques of Jingeng 698.