The rice industry consists of rice production, processing, logistics, trade and other links, and it is a civilian production industry that guarantees the safety and health of the national population. In the new era, rice production should adapt to the change of consumers from “ eating satisfaction” to “eating well”, and it should adapt to the demand of supply-side reform and consumption structure upgrading, and produce high-quality rice for the consumer market. As a leading agricultural industry in Nantong, the rice industry is of great significance to promoting economic and social development, promoting sustainable agricultural growth and increasing farmers' income. This paper analyzed the basis, advantages and weak links of Nantong rice industrialization development, and put forward the countermeasures and suggestions for the development of high-quality rice industry, in order to build a high-quality development, green development of high-quality rice industry system, fundamentally guarantee the food security and the growing consumption needs of the people.