With the two-way push of agricultural science & technology and grains production policies, China's grain production capacity has been continuously improved and grain yield has increased for many years, which has contributed greatly to national food security. However, early rice, as the first-season rice in southern rice region, has been long-term puzzled by low quality and low efficiency. In recent years, Jiangxi has made great efforts to vigorously popularize the pattern of “good quality late rice variety used in early rice planting”, and has achieved preliminary results. However, there are still some difficulties desiderate to be solved. The following measures can realize the sustainable development of early rice in the south of China: selection, demonstration and extension of superior varieties, construction of agricultural social service system and leading of agricultural leading enterprises.