In order to realize the high quality development of rice industry, it is urgent to adjust the structure of rice industry. Based on the reality of rice development in Ningxia, this paper analyzed the advantages and existing problems of rice industry in Ningxia, put forward the ideas, approaches and guarantee measures for the adjustment of rice industry structure, emphasized that the adjustment of rice industry structure should pay attention to “planting”, pay more attention to “marketing”, think from the perspective of the whole industry chain, and put forward feasible ways and suggestions.