There are conflicts and contradictions between high-yield and good-quality in rice management, and to achieve the coordinated improvement of yield and quality is the goal of rice production. In this article, we introduced the development of good quality rice production in China, and its relationship with high yield production. Based on the brief comparison of national and industrial standards of good quality rice varieties, paddy and rice, the main objectives of good quality rice management were discussed. It was put forward that the contradiction between high-yield and good-quality rice cultivation lies in the inconsistent requirements for N nutrition at panicle differentiation stage, and the strategy for high yield and good quality coordination was early growth promotion and accurate application of nitrogen fertilizer for panicle initiation.