Rice is an important grain crop in China, and rice culture is an important part of China's agricultural culture. Zhejiang Province has a history of over ten thousand years of rice cultivation and a large number of rice cultivation sites, with the distinctive features of the earliest site age, the largest number of sites and the most complete site context. In the current, the protection and utilization of rice cultural sites in Zhejiang province are facing outstanding problems such as the area of rice is drastically reduced, inadequate value mining, inadequate use of resources integration and the degree of protection and utilization is insufficient, need through the construction of Zhejiang museum, speed up the rice science and technology and culture research base construction, strengthened excavation and protection and utilization of rice germplasm resources, speed up the building of rice culture industry brand, to further excavate and utilize the rice-farming cultural resources from the“Shangshan”in Zhejiang province, and promote the construction of Zhejiang culture in the new era and the implementation of the rural revitalization strategy.