Rice is the main crop consumed by urban and rural residents in Zhejiang Province, which is of great significance for ensuring the absolute safety of grain rations. However, in recent years, the income of planting rice has continued to decline, which has severely restricted the development of rice industry. Developing an integrated industry of rice production and marketing is of great significance to promote agricultural production in Zhejiang Province. Through literature review, all-round investigations and typical investigations, this study sorted out the current development status, existing problems and actual needs of the integrated operation of rice production and marketing, clarified the key factors and driving mechanism restricting the integrated operation of rice production and marketing. This study also proposed the policy framework and implementation path for the integrated development of rice production and marketing in Zhejiang Province.