Meixiangzhan 2 is the only indica rice variety that has won the Gold Award for taste quality evaluation of national high-quality rice varieties for three consecutive sessions so far for its outstanding taste quality. It has passed the variety approval of Guangdong and Yunnan Province, and the introduction license of Jiangxi, Guangxi, Hainan, Hunan, Shaanxi and Sichuan Province. The survey data showed that the economic benefits of farmers planting Meixiangzhan 2 were much higher than other rice varieties. In order to speed up the popularization and application of Meixiangzhan 2, the breeding units, together with seed enterprises and rice enterprises, have organized a collaborative promotion network of the whole industrial chain from rice seed production to rice processing. A new industrialization promotion mode of organic combination of variety promotion and commercial brand creation was formed, which promoted the large-scale application of Meixiangzhan 2 in production. The promotion area of Meixiangzhan 2 has exceeded 1.4 million hm² to 2020.