Evaluating and recommending high-quality rice plays a very positive role in promoting the popularization of high-quality rice varieties and the development of high-quality rice industry. Adopting a set of scientific evaluation methods is the key factor of high-quality rice recommendation. This paper introduced the evaluation and recommendation method of “Zhejiang good rice”, analyzed the achievements of the evaluation and recommendation of “Zhejiang good rice”, and put forward suggestions for improvement of the evaluation methods.