In order to promote the implementation of Chongqing's rice supply-side structural reform and rural revitalization strategy, and boost the green and high-quality development of the rice industry in the Yangtze River Economic Belt, we analyzed the advantages and disadvantages, opportunities and challenges faced by Chongqing's rice industry based on SWOT method. On this basis, we put forward the countermeasures and suggestions for the green development of rice industry aiming at strengthening advantages, making up shortcomings, coping with challenges and eliminating threats. In order to improve rice quality and efficiency and transform and upgrade, Chongqing rice must take the road of green development. During the“14th Five-Year Plan” period, the development of rice in Chongqing should be guided by the strategy of“ensuring basic self-sufficiency in grains and absolute security of rations” and the development goal of “stabilizing policy, area, and yield”, taking “green development, improving quality and efficiency, and building a high-quality rice industry economic system” as the development focus, taking“deepening the reform of the rice production and management system and scientific and technological progress” as the driving force for development, promoting the development of multiple functions of the rice industry and the integration of primary, secondary and tertiary industries. 10 countermeasures and suggestions were proposed: mechanical remediation of rice fields, sustainable livelihood evaluation, encourage the moderate scale management, explore the cropping system adjustment, build characteristic green rice industry, improve industry coordination mechanism, improve the supporting effect of science and technology, build a multi-level intelligent management and service system, strengthen policy support and improve the regulatory security system. This study provides scientific reference for the development strategy, development plan and policy making of green rice production in Chongqing under the new situation.