稻米品牌建设是提升稻米市场竞争力、促进稻米产业提档升级、优化稻米产业生态、推动稻米产业高质量发展的重要手段和必要路径。为推动江苏从稻米产业大省向稻米产业强省迈进，在审慎借鉴“五常大米”“吉林大米“品牌建设经验的基础上，文章提出江苏稻米产业应瞄准长三角中高端市场，加快实施“水韵苏米”省域品牌与“高特优”区域品牌相结合的统分品牌战略，以实现苏米品牌统分结合、集团作战，不断提升市场供需契合度，强化江苏稻米市场优势地位。文章从加强政府统筹协调、打响“水韵苏米”省域品牌、创建“高特优”区域品牌、提升稻米生产标准化与质量、品牌营销宣介、稻米市场流通与规范、科研创新驱动、全环节政策支持等方面提出政策建议。

Rice brand construction is an important and necessary means to enhance the competitiveness of the rice market, promote the upgrading and upgrading of the rice industry, optimize the rice industry ecology, and promote the high-quality development of the rice industry. In order to promote Jiangsu’s progress from a large rice industry province to a strong rice industry province, the article analyzed the current situation and the necessity of the rise of Jiangsu rice brand construction and prudently draws on the experience of “Wuchang Rice”, “Jilin Rice”rice brands, and proposed that Jiangsu’s rice industry aims at the mid-to-high-end market in the Yangtze River Delta, speed up the implementation of the unified brand strategy of combining the “Water rhyme Sumi” provincial brand with the “more special and more excellent” regional brand, so as to realize the integration of the Sumi brand, group operations, and continuously improve the market supply and demand fit degree, and strengthen the dominant position of Jiangsu rice market. In addition, the article put forward policy recommendations for strengthening the overall coordination of the government, launching the “Water rhyme Sumi” provincial brand, creating a “more special and more excellent” regional brand, improving the standardization and quality of rice production, brand marketing promotion, rice market circulation and regulation, scientific research and innovation, government policy support.