关键词: 稻米, 品牌建设, 历史经验, 战略选择, 江苏

Abstract:

Rice brand construction is an important and necessary means to enhance the competitiveness of the rice market, promote the upgrading and upgrading of the rice industry, optimize the rice industry ecology, and promote the high-quality development of the rice industry. In order to promote Jiangsu’s progress from a large rice industry province to a strong rice industry province, the article analyzed the current situation and the necessity of the rise of Jiangsu rice brand construction and prudently draws on the experience of “Wuchang Rice”, “Jilin Rice”rice brands, and proposed that Jiangsu’s rice industry aims at the mid-to-high-end market in the Yangtze River Delta, speed up the implementation of the unified brand strategy of combining the “Water rhyme Sumi” provincial brand with the “more special and more excellent” regional brand, so as to realize the integration of the Sumi brand, group operations, and continuously improve the market supply and demand fit degree, and strengthen the dominant position of Jiangsu rice market. In addition, the article put forward policy recommendations for strengthening the overall coordination of the government, launching the “Water rhyme Sumi” provincial brand, creating a “more special and more excellent” regional brand, improving the standardization and quality of rice production, brand marketing promotion, rice market circulation and regulation, scientific research and innovation, government policy support.

Key words: rice, brand construction, historical experience, strategic choice, Jiangsu