Abstract:

The current situation and development status of rice industry in Shanghai was summarized, the existing problems in the development of rice industry were analyzed, and the corresponding countermeasures were put forward. The specific countermeasures are as follows: further optimizing the layout of crop stubble and promoting the combined use and cultivation of paddy farming system; improving the key technology of high-quality rice variety innovation and key techniques for green production; promoting the application of modern agricultural machinery agronomy and improving the productivity level of green rice by smart agriculture; implementing the brand strategy of local rice to improve quality and efficiency of rice industy.

Key words: rice industry, paddy farming system, green product techniques, brand strategy, Shanghai

摘要：

总结了上海优质粳稻产业发展现状，分析了产业发展中存在的问题，提出了相应对策。具体对策为：进一步优化茬口布局，推进用养结合型稻田农作制;实现优质水稻品种创新和绿色生产关键技术提升;以智慧农业为引领，积极推进现代农机农艺应用，提升绿色水稻产能水平;实施地产稻米品牌战略，促进提质增效。

关键词: 水稻, 种养模式, 绿色生产技术, 品牌战略, 上海