Current Situation and Suggestions on the Development of High-quality Rice Branding in China

doi:10.3969/j.issn.1006-8082.2022.02.002

China Rice ›› 2022, Vol. 28 ›› Issue (2): 12-15.DOI: 10.3969/j.issn.1006-8082.2022.02.002

• Special Thesis & Basic R esearch • Previous Articles Next Articles

Current Situation and Suggestions on the Development of High-quality Rice Branding in China

LIU Xin¹(), LIU Chunqing¹^,^*(), WANG Yuxi¹, NING Mingyu¹, JING Qi¹, ZHANG Chengyao²

¹National Agro-Tech Extension and Service Center, Beijing 100125
²GLOCON Agritech Co-Innovation Institute, Beijing 100085, China

Received:2021-12-17 Online:2022-03-20 Published:2022-03-17
Contact: LIU Chunqing

我国优质稻品牌化发展现状及建议

刘信¹(), 刘春青¹^,^*(), 王玉玺¹, 宁明宇¹, 景琦¹, 张成尧²

¹全国农业技术推广服务中心,北京 100125
²国科现代农业产业科技创新研究院,北京 100085

通讯作者: 刘春青
作者简介:liuxin@agri.gov.cn

Abstract

Abstract:

The development trend of rice industry at home and abroad showed that, the implementation of quality and branding is an effective way to achieve sustainable and high-quality development of China rice industry. This paper summarized the current situation of high-quality rice industry development in China from three aspects: breeding, planting and consumption of high-quality rice. At the same time, this paper focused on the analysis and research on the development status, industrial model and challenges of high-quality rice branding in China, and put forward the relevant suggestions for the development of high-quality rice branding.

Key words: rice, high-quality, branding, China

摘要：

国内外水稻产业发展的趋势表明,优质化与品牌化是我国水稻产业可持续、高质量发展的有效路径。本文从优质稻品种选育、种植和消费三个方面总结了我国优质稻产业发展的现状,表明了我国水稻产业正在走优质化、品牌化之路。同时,本文重点分析研究了我国优质稻品牌化发展现状、产业模式及面临的挑战,并提出了相关的建议。

关键词: 水稻, 优质, 品牌, 中国

CLC Number:

S511

LIU Xin, LIU Chunqing, WANG Yuxi, NING Mingyu, JING Qi, ZHANG Chengyao. Current Situation and Suggestions on the Development of High-quality Rice Branding in China[J]. China Rice, 2022, 28(2): 12-15.

刘信, 刘春青, 王玉玺, 宁明宇, 景琦, 张成尧. 我国优质稻品牌化发展现状及建议[J]. 中国稻米, 2022, 28(2): 12-15.

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Current Situation and Suggestions on the Development of High-quality Rice Branding in China

我国优质稻品牌化发展现状及建议

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