Abstract:

This paper explores the new quality development of Zhejiang rice food culture and the innovation paths of the value chain from the perspective of the integration of the primary, secondary, and tertiary industries, following the historical context of the origin and development of rice food and dietary culture. By reviewing historical literature and folklore materials, as well as conducting field investigations into the dietary culture and current situation of the rice food industry in Zhejiang Province, the paper systematically outlines the evolution and development of Zhejiang rice food culture from ancient times to modern society. It proposes value chain optimization strategies on both the supply and demand sides, such as the application of new technologies, the development of new business formats, and new sales models, to promote the value innovation of Zhejiang rice food culture and better meet the growing diverse and personalized needs of the people.

Key words: rice, rice food culture, new quality development, value chain innovation, Zhejiang

摘要：

本文沿着米食的起源和饮食文化的发展脉络，从“三产”融合的视角出发，深入探究了浙江米食文化的新质发展与价值链创新路径。通过查阅历史文献、民俗资料，结合对浙江地区饮食文化与米食产业现状的实地考察，系统梳理了浙江米食文化自远古时期至现代社会的历史演变与发展轨迹。在此基础上，围绕供需两侧，提出了运用新技术、研发新业态、创新销售模式等一系列价值链优化策略，旨在推动浙江米食文化的价值创新，从而更好地满足人民群众日益增长的多样化、个性化需求。

关键词: 水稻, 米食文化, 新质发展, 价值链创新, 浙江